• experience strategy • mobile • customer journeys •
THE ASK
Develop a future facing vision and strategy for Travelers’ future mobile experience.
Key Goals
• Bring the voice of the customer to the forefront and enable customer centricity
• Drive alignment among key areas of the business to create a unified, seamless experience across platforms and channels
• For key stakeholders, facilitate decision-making around near and long term priorities in the mobile space
THE RESULTS
By conducting a series of stakeholder and customer interviews (qual & quant) and performing competitive analysis, the team was able to define a new vision, role and strategy for Traveler’s mobile app. We identified and prioritized opportunities, which resulted in a series of customer journeys, proof of concept creative comps, and a roadmap for mobile initiatives. The engagement culminated in a stakeholder workshop for the CMO and other senior executives.
• responsive web • API integration • 3 million users •
FIN_Re-Imagining Online Retirement Planning To Improve User Experience.pdf
THE ASK
Wells Fargo had a static retirement visualization on their customer facing website that they felt presented information in a way that was unclear and discouraging. To improve Plan Participants’ experience and increase retirement plan sales, we were asked to re-imagine the visualization as an interactive tool. Using competitive landscape analysis, user research, iterative design methodology, and the bank’s existing algorithms, we created a tool that portrays retirement as something tangible and obtainable.
Key Goals
• Increase plan sales for Wells Fargo Plan Managers
• Create a deeper understanding of the facets of retirement for Plan Participants and increase participation
• Redesign static retirement indicator into an interactive tool available in mobile web and desktop
THE RESULTS
Since the launch of the Retirement Income Estimator, the bank has seen an increase in retirement plan sales to Plan Providers and increased engagement from Plan Participants in their retirement accounts. Corporate Insight, which is responsible for evaluating the availability and success of financial services digital offerings, awarded the tool a gold medal in the Retirement Plan Monitor Awards.
The tool provides a simple, intuitive way to model retirement readiness: customers can easily adjust key factors like contribution rates, income replacement levels, and retirement age and watch income projection numbers react dynamically. For true customization, customers can estimate annual rates of return and see the impact of social security benefits with their retirement.
The interactive interface includes real-time gap analysis and alternative savings scenarios. Quick links and definitions help educate and prompt customers to act.
AWARDS
Retirement Plan Monitor Awards, Gold 2016
Large-scale ecommerce redesign • Demandward replatform • Responsive best practices
THE ASK
Coach's ask was threefold: consolidate their primary retail line and factory eCommerce business onto one platform; re-platform the entire site to Demandware and move to a fully responsive system.
THE RESULTS
Demandware's largest eCommerce effort and a new standard for responsive design.
• mobile app • API integration • 17 markets worldwide •
THE ASK
Avon wanted to extend the functionality of its highly successful mBrochure 1.0. They asked us to integrate mBrochure v2.0 with their proprietary desktop system, allowing Avon Representatives to order directly from the App. Customers can also shop directly from the App and select a Representative to fulfill their order.
Key Goals
• Integrate mobile activities with Avon brochures to drive a seamless experience
• Drive up average order and visit time through anytime-anywhere mobile commerce capabilities
• Increase in-field capabilities of Representatives to drive recruitment, productivity, and sales
• Enable Avon customers to seamlessly shop on their own or easily interact with their Representatives
THE RESULTS
Working within existing design constraints, we leveraged Avon's desktop ordering APIs to create a seamless experience, allowing Representative to move between the App and their desktops. We also added in market flexibility for ordering requirements, functionality and translation. Avon mBrochure 2.0 is currently available in 17 languages.
AWARDS
Best in Show, Digiday 2014
Best Mobile/Brand Commerce Experience, Digiday 2014
Gold Award - Branded App, Ad Age's 2015 B2B Awards
Best Fashion/Beauty Mobile Application, the Mobile Web Awards 2014
Mobile app • Custom algorithms • Gamification • API integrations
THE ASK
For their first ever consumer facing mobile app, Goldman Sachs need was twofold: 1) digitize the recruitment process and 2) assist students in understanding the process to alleviate some of the workload from campus recruiters .
THE RESULTS
Our team was asked to define the App's requirements, so we decided to create something that would be helpful beyond the Goldman Sachs recruitment/interview process. By adding an element of gamification, students could gain "extra credit" for actions like following Goldman Sachs on social media, reading the blog, and taking notes. Using Facebook, Twitter and YouTube APIs, as well as pulling in Goldman Sachs career blog, we created a fully integrated digital ecosystem for Goldman Sachs to assist students in their job search process: The Make an Impact App.
Features include:
• Discovering recruiting events hosted by Goldman Sachs and the ability to "check in" attendance
• Learn about Goldman Sachs people and the positions and divisions they hire for
• Access tips to help students prepare for their job search and improve their resume and interview skills
• View posts and follow Goldman Sachs across social media
• Measure and track progress to see how prepared students are to make an impact
Global brand site • New product launch • Web & mobile sites
THE ASK
AXE was known mostly for bros, bikinis and body spray. A brand for guys coming of age, but not for the guy looking to move on to the next stage of his life. AXE had an opportunity to do two things: (1) keep younger customers by giving them a premium AXE product to graduate to and (2) attract the guys already in the premium market. They created a new product, AXE Matte Effect. We would have to make it credibly premium by creating a completely new brand.
THE RESULTS
We built the brand around the concept of the “Matte Man,” a guy who always looks great, never like he’s trying too hard. Taking inspiration from men’s magazines, we developed a witty, authoritative voice and a clean, elevated design aesthetic. Bold headlines are featured prominently throughout the work, guiding the aspiring Matte Man along: “Make a strong understatement, “Self-expression without self-obsession.” The visuals use iconic photography and a “new old-school” look to create a feeling of classic meets modern. Across the web, print, in-store and mobile, the brand leads guys through a world of style.
AWARDS
• Merit Award - Advertising, HOW International Design Award 2014
• Best Consumer Goods Mobile Website, Mobile WebAwards, December 2014
• Custom algorithm • Gamification •
THE ASK
HomeGoods wanted to redesign their existing StyleScope quiz to create a better experience for helping their customers discover their unique design style. Additionally, HomeGoods asked us to solve for the fact that users responded poorly to being assigned one type of personality in previous iterations of the quiz.
THE RESULTS
Our team took advantage of the visual nature of a design brand. We created a one question quiz that asked simply "What makes you happy?" We decided that not only were the images a user selected important, but that the order of selection mattered too. We created a custom algorithm that mapped all possible images in the quiz with the 12 available personalities on a numerical scale with descending value assigned as selections were made. If a user wanted to change their selection, our algorithm accounted for that too with built in intelligence to remember the order of selection even after multiple images were de/re-selected. The final result was tallied and users are presented with a primary design personality and a secondary personality.
THE ASK
Create an informational website and integrated social experience to accompany the Vanguard Life Ticker above the line campaign. The campaign explored the question "What am I really investing for?" and took a new slant on the economic crisis by posing this important question in a user-generated content (UGC) phase of the Vanguarding campaign called My Life Ticker. The UGC phase was aimed at engaging investors in a conversation about why they invest and the key factors in their investment success.
THE RESULTS
Using a set of curated inspirational images along side a combination of imported Facebook photo albums, we allowed users to tell us in short words and phrases what mattered most to them. The number of albums scraped and photos imported were based first in the time period of the users' account, with different parameters set in years. Then, the algorithm looked for the number of comments (determined to be active engagement) and lastly, the number of likes (passive engagement). We found people were just as inspired by the default curated images we chose as they were by their own. And more impressively, people came back to create Life Tickers over and over as each time the algorithm returned a slightly different set of images.
AWARDS
Best Financial Services: Retirement Website, Midas Awards
Global brand site • Responsive design •
THE ASK
Vaseline asked us to bring their new "blue world: branding to life with a new global brand site resdesign.
THE RESULTS
Working in just 8 weeks to avoid a code freeze deadline, we launched a fully redesigned responsive site.
www.justinbiebercollectorsedition.com
Product site • Scalable multi-year engagement
THE ASK
Design and maintain a scalable site for Justin Bieber's four fragrance launches and create interactive digital experiences to accompany each launch.
THE RESULTS
Our team created a site that has sustained all four fragrance launches by innovating a timeless look and feel and experience structure that could stand up to even Bieber's antics.
Microsite • Social artifact creation tool • Campaign integration
THE ASK
Create an interactive digital experience to accompany Armani's Jeans campaign to launch their new product line.
THE RESULTS
Our team allowed visitors to unlock their inner voyeur and explore Megan Fox and Cristiano Ronaldo's hotel rooms. While watching the campaign videos, users could play photographer and take snapshots of Megan and Cristiano and curate their album on Facebook. The entire Armani jeans collection was hidden throughout the two hotel suites, with additional interactive experiences popping up in unexpected places. Visitors could buy directly from the site following across all of its social channels.
AWARDS
• Creativity Pick of the Day
• Fashion 2.0 Social Media Awards - Best Website
• One Show Interactive - Merit
• One Show - Finalist
• Webby Nominee - Best Fashion Site
• Webby Nominee - Best Visual Design/Aesthetic
• WGSN Global Fashion Awards - Shortlist
• NY Festivals Finalist - Best Website/Microsite
• FWA - Shortlist
